Website Traffic - Concepts and basic definitions

So you've built your website. Now, what to do to attract traffic? You can use any number of possible strategies for search engine optimization to write articles to issue press releases to the creation of joint ventures, to name a few. But, for now, let's start with the basics. What concepts such as search engine optimization, generating traffic, converting traffic, affiliate marketing, email marketing and marketing joint venture to say? What impact will that have on maximizing your website traffic? Here are some basics to get started.

Search Engine Optimization

Search engine optimization is all the writing of the text within your website that is not only easy to read and understand, but that is very attractive to internet search engines. The key words or phrases are basically popular search terms that surfers of the internet will be input for a search engine like Google or Yahoo. Keywords are important for search engine positioning. Your mission is to understand what these words are so they can be used within the text website. These keywords can be used in titles, captions, descriptions and even in the meta-tags within your website.

Traffic Generation

Traffic generation is all getting people to your website. Nothing can happen until you arrive at your fingertips. It can grow traffic by making a series of things - announcing your site on radio or television, commercial relationships with others, writing and issuing press releases, writing articles, including a full caption information, and engage in joint ventures . There are many other things you can do something as simple as including also a mention of your website your email address. All these and many other strategies are aimed at directing people to your website. But this is only the first step. It is not enough just to generate web traffic, you must convert it.

Converting Traffic

Converting traffic is the other side of the equation. First you need to generate traffic - you need to drive traffic to your website. Next you need to start building a relationship with the visitor. People like doing business with people they know, like and trust. Sure, there will always be those visitors who buy immediately, but for the majority, you will need to be in it for the long haul. You will need to educate them about who you are and what you do. The traffic is converting to convince all the visitors to take a desired action. You might want to sign up for your newsletter or download one of your articles or special reports. Or, you might want to buy a product or service. Each event is an opportunity to convert visitors to take some kind of action. There are specific tools to monitor web site that can be used to measure and monitor the results. You may have heard the term conversion rate. In simplest terms, is the number of visitors who take a particular action (like signing up for a newsletter), divided by the total number of visitors.

Affiliate Marketing

Affiliate marketing is all working with others to generate income. It 's like having your own private, commission only sales force. An affiliate is a person who is committed to promoting the products and services to someone else in exchange for compensation, a percentage of total sales. It requires minimal effort on your part, except for the creation of a system (there are many automatic, easy to install programs for the purchase) and writing checks for all sales that are made. It 's a great way to earn passive. Affiliate marketing is an effective strategy to reach out to others outside the network of normal every day to generate traffic, and best of all, to convert traffic into paying customers.

Email Marketing

Email is still the best way to connect with others, despite all the restrictions currently in force because of spam laws. As the lifeblood of marketing, is one of the most effective ways to convert new prospects into buying customers. E-mail campaigns are a strategy to provide access points to your mailing list already opted-in to make a purchase. It is a further step along the way in creating a relationship, offering incentives or special promotions to encourage trade. By linking campaigns special holidays, seasons, or other events, you can generate excitement around your products and services. The 'only precaution is to carefully plan the campaigns so as not to overload the list with precious and valuable e-mail too. As a suggestion, you do not expect more than a campaign of emails a month, including more could be done with joint venture partners. Remember, your list can always opt-out, so make sure you always treat them well.

Joint Venture Marketing

Joint Venture Marketing is all work with others. A joint venture is when two or more persons or companies join forces to create an opportunity with the hope of bringing more revenue for both. Joint ventures can be anything from promoting products on their mailing lists, writing books or articles together, or even the production of programs that are provided through teleclasses or seminars on site. The possibilities are limited only by your creativity and willingness to work with someone else. As with anything, two heads are better than one. Working together allows you to bring your best skills and talents forward. The partnership with someone who has strengths where you might have weaknesses and vice versa, you can create a synergistic environment where you can do more with much less efforting. Take time to network and meet others. A joint venture marketing opportunities may be just what you need to take your business to the next level of play .......