Wednesday, August 29, 2012

The true value of the small community Business Consulting


The Small Business IT consulting community is a dynamic and exciting community to be active at this time. Many different opportunities are gaining some serious momentum in this underserved market in Canada. The Small Business market segment will be the fastest-growing market of information technology. Currently, about 97% of companies in Canada has five hundred employees or less, which equates to a magic market to specialize in.

Microsoft has launched its Small Business Specialist Partner in the summer of 2005 at their Annual Conference. Since then, a number of information technology consulting firms have taken advantage of this program to start their own consulting business. The Small Business Specialist program is designed to promote Microsoft's offer for small businesses. It establishes SBSC members as a leader in small business IT consulting market has been thrust into the spotlight for potential growth.

The Small Business Specialist program is the best resource for IT professionals to access information, promotions, partnership opportunities and assistance service to a small business customer oriented. Groups have emerged at the international, national and regional specialist to assist small businesses to obtain not only technical assistance but also on important business. In addition, each year brings together the nation's SMB business advice to small community network, learn, share and play.

The small community advisory business has grown out of the leadership of companies like Microsoft, SonicWALL, and Symantec. It 'grew thanks to people like Harry Brelsford of SMB Nation and several other community leaders. His leadership has provided Small Business Specialist, with additional resources to hone their craft long before the official launch of programs to corporations like Microsoft.

The community is open to SMB share experiences, ideas, concepts and emerging best practices, so that companies can seek knowledge to develop and grow. "I like to focus on a market segment where I can really get to know my customers have a direct and tangible impact on their business," says Jeff Anderson, General Manager Bulletproof Networks Red Deer, the leading specialist in the city Small Business. The development of business, however, is often overlooked by engineers those textbooks that have decided to start their own business. Learn from other members of the SBSC community allows small business consultants like Jeff to learn two or three markets and become the specialist expert in that field, in order to have the potential to acquire new business customers.

New service offers small businesses require consultants to start planning now on how to bring them to their customer base. Customers today are looking for options that are evolving and must be presented in a manner and language they understand. Managed services, remote monitoring, software and hardware as services are starting to gain some 'traction in the market and as a new offer should be available from their SMB consultant. Small businesses want a company you can trust. "When you and your peers are representative of 97% of the Canadian market, it makes sense to work with the same companies that share the same concerns and face the same problems you do. Who better to give them the right tools to succeed?" Says Elisabeth Vandervelt of Conamex International, an award winning Microsoft Small Business Specialist in Montreal.

Small businesses today need innovative solutions to keep them competitive in the fast, on-demand, we-need-it-yesterday and downtime-is-not-an-option environment that we call the business world today. SBSC members have the luxury and the chance to have direct interaction with decision makers, therefore, sales cycles are generally shorter, while demand for services has never been higher.

Another luxury community of small businesses is the ability to share work with each other beyond the regional, national and international. Many companies are working together locally to offer one-stop shop for their customers who need a specialized service or coverage in other places where their customers can have a remote user or branch office. SBSC community partnership is vital to the success of small business consulting firms, since it gives small businesses the range and capacity of a much larger IT company and can be their advantage over competitors in the market today.

The Small Business Specialist can be certain that the pride and recognition of a job well done in conjunction with a community to back them up. All these positive aspects of providing an overwhelming sense of satisfaction for participants in the SBSC program.

I reflect back to when my youngest son was in Beavers and their leaders constantly reminded the Beaver motto, the motto is the cornerstone of the SBSC community and all the other small groups of business advice: sharing, sharing, Sharing! Share your successes with others, help others who are struggling, and parts of yourself to make our communities stronger ....

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