Sunday, August 19, 2012

SEO: Best Practices


A few nights ago I was asked by a regular at a bar I frequent: 'what is this pub fare with a website? A little 'perplexed, I replied that receives substantial hits to their website and is listed on all the portals of Bangkok. More importantly, have consistently remained at # 1 on Google, Yahoo!, MSN and other search engines for over a year. Visitors to the site, although not verifiable, it must be converted into a lot of money. 'He looked a bit' puzzled, shrugged and muttered something not know much about search engines.

That's where we are on construction sites: Our philosophy is to operate the web for our clients in providing them a source of new revenue. Not only do we provide web sites designed with taste, we also provide detailed research that will become keywords carefully planned which may be used by potential visitors when searching for a source of information.

With this knowledge, we can optimize our clients' web pages and register with the sites that we know will increase its ranking. This strategy was successfully used on sites based in Thailand, the United Kingdom, Germany, Australia, France, Austria and France.

But there is another option should be seriously considered: search business. It 's far the industry more dynamic and rapidly growing now estimated to extend over $ 5 billion by 2006. Pioneered by Overture (now Yahoo!), pay-per-click advertising was created in response to three fundamental issues in research on the Internet: results of poor quality; random ordering of the insertions, and a weak advertising revenue model. And 'solved these problems by creating a real-time market for keyword bidding.

Recently, however, has generated a series of bidding wars among a growing number of marketers who want their ads to appear next to the main search results, and demand for employment now seems to have reached a level almost critical. Popular search terms can very easily make you involved in an escalating cost dynamics: extending the offer to the first place and there's a good chance that within a few hours, # 2 will overcome. This process can go on indefinitely until the true 'market space' for these search terms is inflated out of range, which can take several weeks to stabilize and return to some kind of balance.

Moreover, while the pay-per-click can be the best marketing tool on the web, if the conversion rates are high, there are four key objectives to recognize:

1. The content of your website must match exactly the keywords you want to bid;

2. All keywords are really no chance of being listed among the top ten on major search engines;

3. The cost of the race will be more than recovered, such as visits to your Web pages are transformed into quality leads or actual sales;

4. The most popular search term, the most expensive.
If you think it's worth the investment, then take the plunge.

In the main sites index robots, and few people look beyond the first 20 results. This has prompted Google, Yahoo! and MSN now put in place a more specific search trend: e-marketing driven by advertising localized search, personalization and greater specialization. When fully operational, these initiatives will narrow the scope of the problems inherent in general search results.

Meanwhile, V9 will continue to provide our customers with excellent results: we have the experience and credentials that provides companies with proven and established Thai-abroad opportunities for profitable growth .......

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