Building business value by building a brand

Just what is a name worth of a new company? It 'really that important? And why not use the suggestion box for employees and just give the winner a free meal or a day of rest? (Hey. .. sometimes it works!)

In fact, a lot of time and research has been done to define the exact monetary value of a good brand offers to the bottom line. And while some academics claim to have actually derived that number (a premium of 7% or higher prices and market capitalization of more than 35% more), the benefits actually go far beyond the budget.

Brands brilliant the way. They create expectations that can "pre-sell" and establish a customer to buy. They imply a promise to be fulfilled in this experience. Above, are illuminated. And that is where in know-how and guess work out of it.

The base hinges on the consistency of branding diamonds. And 'pick up the thread of commonality that exists in an organization and then define that quality in a more simple and natural as possible. Congruence creates the alignment, which in turn increases the power of attraction. Rather than forcing customers to buy products and services, customers gravitate toward them because they are intuitively named, defined and presented.

Big mark may also include the cornerstone from which a society ranks. And 'the invisible coaching executives, officers, employees, suppliers and customers about how to act and react in a given situation. If done correctly, a good branding strategy, (running across the entire company), diminish the burden of management by intuitively direct the actions of all parties involved. In other words, a brand strategy gives rise to a strong corporate culture, which directs each member to behave in accordance with its mandate implied. In essence, the company starts to drive itself in a very zen-like. The mission statement is instilled vs. applied, and the process becomes smoother, easier and self-reinforcing.

More profit. Greater consistency. Smoother sailing. Here's what's in a name. At least that's what's in a brilliant name. So, before choosing the winner of the fish bowl, consider the big picture. How can you integrate your vision and direction in your name and not just build a business, but to build a brand! ...