Low-Cost Marketing: Viralice Your Business

The current economic situation forces us to be really frugal with our marketing budget but at the same time, we can not give any way all the cattle branding in previous years ... What to do about this dilemma?

Much has been said already about the concept with different meanings: guerrilla marketing, viral marketing ... and that is, at bottom, it is obvious that it is difficult to know our company to compete with the "heavyweights" of the market using classic marketing resources that you learned in the race.

Each company can (and should) have their own style of marketing, but in the end, everything ends up revolving around the same objective: "to make the customer knows us differentiate ourselves from the competition."

What are the benefits of Low-Cost Marketing?

The ones you want. Or rather, that you want to use using their creativity and ingenuity. The main advantage of SMEs compared to larger companies and heavy is its flexibility. Use it.

We all know (or are in a position to know) how to move the companies in our sector. Why not have fun playing on the edge of the sector? Does not that is a basic way to differentiate our business? How do we differentiate ourselves from the competition if we act the same or similar to them?

Although I have collaborated in developing marketing plans very different companies, I think all of my clients have one thing in common when it comes time to submit my report of improvements, "everyone thinks that the reform will cost them a fortune ".

Most are surprised by how inexpensive it can be implement a low-cost marketing in your business. And still more surprised when they see the results. Especially if you compare it to what they were spending before.

Some proposals to begin

The time has come "wet", ie give some basic guidelines on how to implement a low-cost marketing your business. Why we are here. Of course, you can follow these instructions or create your own, everything depends on you.

Write an ebook (or more)

Yes, you heard right, no need to sit in a chair in the Royal Academy of Language for writing a valuable and readable text that lets you expose your views on any subject in which you or your company are considered experts.

Include a special offer for your readers and give away this ebook to all customers, partners ... or any person who might find interesting your topic. We never know where we find our next customer, right?

I can think of a cheaper way to make low-cost marketing, because ebooks are much appreciated by those who receive it and only require knowledge about a particular topic and a computer for their creation. Besides, who knows? You can create an additional source of income if you decide to sell.

Have an adequate presence on social networks

It will help you spread your ebook and get contacts. And please, use them well. The social networking phenomenon is degenerating due to the use miracle that they want to give. Social networking can really help your business, but are not a panacea that will guarantee immediate success. Much less if you insist on using them in the same way that others are using.

You must have a unique communication plan that will integrate web 2.0 into the marketing plan for the year. If you want to do it in any way, the results will be totally random, and it probably will not meet. Best not to, rather than do wrong.

Finally, never forget that creativity is the best friend of the low-cost marketing. Squeeze the most out of your mind and find ways unimaginable low-cost promotion for your business.