Write the perfect letter of sale

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write in Microsoft Word and save it. Then we may transfer to the main "Sales site Page" when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it has not actually created yet, which means that there is absolutely no limit what you can write in your sales letter . The sales letter does not fit the e-book is the opposite.

Now you can describe exactly what your e-Book will show to potential clients. There are no restrictions on what you can write the sales letter. When the sales letter is completed you can put all the ideas that have come up with in your e-Book

Your sales copy must do the following three things

Or get the attention of prospects

Ø Communicate the benefits of the product

Or get the desired prospects in action

Remember the most important part of your page design is your sales copy. A fancy website and graphics help but the key is in the words used

Sales letter structure

or Header / Title

or promises

or Testimonial

or Product Info

or Benefit

or Bonus

or warranty

or Summary

This is the structure that should be used for the sales copy. If you extract the best sales letter will all follow this formula?

Head

The main function of the header title / is to capture the reader's attention. The header must be displayed in a large, bold type. This requires your
potential customer's attention and intrigues to read later. Include your logo or e-Book Covers (discussed below) near the header. If header is not well designed you run the risk of losing potential customers right away. Spend some time creating the header.

A Promise

This section promises the potential customer a huge benefit that is almost too good to be true. It 's ok if it's a bit' too unbelievable the testimonials will take care of this. Here's an example of a title

Discover how my 5 step affiliate program can increase your income by 10,000 a month

Testimonials

In this section are testimonials that old / new customers have posted about your product or service. Probably there are no customers yet so some of those potential e-mail your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

Now the testimonials page has assured the potential customer that is able to fulfill the promises you made in your header also you have gained some 'trusted by your potential customers so anything else you say that follows the page testimony will be taken as true. This is the reason why the testimonial is placed at the top to gain trust right away, where it has been placed on the bottom after presenting some good sales copy may already be too late.

Info and product

This section will give you information on what your product or service is about. You should show your customers a list of problems in this area. I agree with the customers, on how frustrating these problems can be and how
you, you have addressed these problems. The key is to show the person who has a deep knowledge in this area and is an expert
the subject. This is very important.

Then you must introduce the product as the solution to the problem. Then you must have a proper e-Book cover. This is critical. Many people have never bought an e-book so you need to give some idea of ​​what exactly it means the purchase of

Benefit
This section is basically telling your potential customer of the benefits you receive from buying the product. Show your potential customers will enjoy using the product. Give them as much information as possible about the product. Use bullets to emphasize benefits. Put in another testimonial just to remind the person that is all true. Keeping their trust is very important.

Bonus

This is a powerful tactic used to increase sales. Including free bonuses with the purchase of your e-Book will increase the perceived value of e-Books. Also a deadline on bonuses is also a good way to speed up consumer purchases. Bonus also reduce the risk of money return

Ensure

Offering a guarantee for your potential customers takes the risk their shoulders. A good guarantee is the final bit of the puzzle that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that a lot of your potential customers will be "first timers" therefore a guarantee puts their minds at ease. Guarantees can be 30 days, 60 days, or a lifetime, but such guarantees must be supported with an exceptional product.

Summary

This is one of the most important steps in the sales letter, this is where you close the sale. This section must include Best of all, and finally ask for the order, because if you have used. Finally, make it easier for them to order as an "order now" button shown below.

At this point you should start writing your sales letter in Microsoft Word, we will focus on the design and implementation of html sales letter in it in section six but for now just worry about writing your sales letter. To help, here are some of the major Web e-book publishers sales sites. You can check my sales page to
http://www.ebookprofitmaker.com

Sales Letter Generator

Ok ill now offer an alternative to writing the sales page yourself. Only use this if you're willing to spend money. You should check this piece of software that actually writes the sales letter for you. All you do is answer the questions that arise and you will receive your sales letter. You can find this software at sales generator here

Transactions by credit card

Finally, you will need to find a credit card processor later on so that e-books can be ordered. What is Clickbank advice seriously. Ill get more in detail in Chapter 6, but for now I want you to know that all these companies, including Clickbank, have a set of rules you must follow to use their software. Do not panic ill go through these rules now. Basically it involves putting a certain amount of detail in your sales letter and product delivery page so you can be accepted by your credit transaction company. So here they are:

You must provide on your sales page:

Detailed description of the product or

Ø Buy link

O Explain how the product will be delivered

Ø Mention how long the delivery will be

* Remember theses are rules not suggestions

So this is all you need to know how to write a sales letter, before moving to Step 3 allows you to summarize what we have to do to write the perfect letter of sale

We need:
Ø Write the sales letter before the e-Book

or sales letter structure must have, header, promise, Testimonial, and product information, benefits, bonuses, guarantee and summary

Ø You can have your sales letter generator sales made by letter

or set of rules should be included in the sales letter for
the purpose of the company credit card transaction...