Direct Mail Marketing Versus Internet Marketing

In today's world of technology consumers can socialize, network, find information, shop and however and whenever they want. They are also in control over information he needs, he has created a challenge for marketers to get their message read. The consumer can turn their spam filter high, fast forward through commercials on their recorded TV, or delete messages without even looking at them.

Consumers 'techy' This again has created a unique challenge for companies to develop successful marketing programs that speak to the right audience at the right time, and through the appropriate means of communication. The use of the Internet for marketing has opened new ways to communicate with the public, but using only not the answer to a successful marketing campaign.

The possibilities surrounding the dawn of online marketing does not mean that the print is dead. The instruments used by the new techy consumer are not used by every consumer. Print story of success can not be forgotten. Current research and statistics show that direct mail marketing is still effective and remains a very effective marketing tool.

According to the Direct Marketing Association (DMA) 2006 Statistical Fact Book, direct mail marketing is the means used by most Marketers. According to the DMA, in 2005 more than $ 54 billion was spent on direct mail. This is almost three times the number that will be spent on online advertising in 2010.

These are some good reasons to use direct mail vs. online:

1.) There are many consumers who do not have a computer and / or have regular access to e-mail and stay safe and do not trust what is on the Internet.

First.) All, however, have a mailbox. Although there is a fair share of junk mail received everyday your piece has a chance to be seen and read. The challenge is to make it stand out and interesting enough to hold and looked, instead of being thrown into the 'trash' on the way home.

2.) Complaints associated with the Internet include software downloads, receipt of unsolicited advertising and / or pop-up ads, asking for personal information in advance before you receive what your will, the issues dealing with privacy, and potential for fraud.

2 a.) A consumer who receives a piece of direct mail marketing has the power to decide if they want to do business with you.

3.) Spam filters to keep your marketing messages to reach a target, unless the individual is already on the lists, so that marketers can not assume that an e-mail is actually delivered.

3 a). With direct mail, you know that each piece comes with the ability to be read.

4.) Mailing lists do not necessarily allow the marketer to send a broadcast message that reaches its target audience. Reaching the target audience, in particular their 'niche market' remains a challenge.

Mailing list 4a). Direct marketing provides the ability to drill down to information based on customer characteristics and a wide range of filters available demographic such as gender, age, income, ethnicity and lifestyle data. When these targeted marketing lists are used to isolate their specific audience and send them offers that they really need.

5.) Offers are difficult to enter on-line since everyone expects to receive a reduced price, free information, and reimbursement under warranty anyway.

5a.) Free Trials or samples, coupons, and a good call to action is easier to access when they arrive through the mail.

6.) Internet Surfers are you bookmark or can visit your site for a short period of time or only once.

6 a) Direct mail gives the recipient a hard copy may be filed, reviewed at a later date and shared with friends and colleagues.

Post plays a key role with today's consumers. Its primary function is to help families with three jobs tied to the consumer - browsing new, household management and supervision of the finances. By making your mail more naturally suited to these jobs - and provide emotional satisfaction people desire from their e-mail - you can reach your goal in a richer, deeper, more meaningful level.

According to research conducted by the U.S. Postal Service:

The Postal Service Mail Moment research shows that Americans value and look forward to receiving your mail. The Moment mail for 30 minutes on average and involves consumers bringing their mail at their home and sorting, reviewing, and acting on it.

The research also revealed that the two mediums work together, with consumers using mail catalogs to assist online shopping. Generally, people are more "active Web" when they receive a catalog.

-They made site visits in more than 16%.

-They are 22% more page views.

-They spent 15% more time on the site. *

To further enhance the effectiveness of direct marketing, companies should consider the postcard campaign. DMA 2006 results show that the cards are read more, because they provide a 'quick read', and the greatest ROI. In fact, their response rates are higher in newspapers, catalogs, radio and e-mail.

Postcards are superior marketing ROI while saving time and money.

-Shipping usually runs around 40% of the total cost associated with sending a direct mail piece so that the reduction of shipping costs for postcards create a great option,

-A printing company that offers a full-service option allows you to avoid shipping costs, eliminates the need for mail houses, and get the lowest postal rates possible.

There are advantages of Internet marketing and direct mail marketing. A marketer needs to understand the strengths and weaknesses of each medium and design a marketing campaign using both media complement each other. This will provide an opportunity to get your message read by a wider range of your target audience.

* U.S.P.S. The role of Mail ......