Sunday, September 2, 2012

Advertising Costs - Are they worth it?


With the increase in the number of advertisements are the costs skyrocketing. Every company wants to advertise a new or old their product. Even the advertising is the only means by which the company can inform people about their new products, services, offers, advertising, etc. Only a few days is the difference between an area of ​​great success and an industry success.

People began slowly but surely understand the importance of advertising and marketing and are investing money in this field. Ads of good quality and able to recover numerous customers. Various types of ads or ad campaigns have different prices. There are many factors that must be taken into consideration before deciding on the cost of advertising. An advertisement can cost millions of dollars. But, to get the maximum customers and good business, companies are willing to pay all that money.

One TV spot is the most expensive form of advertising. There are many factors that must be considered before deciding on the exact cost of a TV commercial.

1. Length: Length of the ad or the duration of the ad is the most decisive factor and long ads can cost a fortune. The cost is applied on the basis of the second and based on the length of the announcement will have to pay.

2. Frequency: This factor determines the number of times the ad will be aired on a full day or week or month as per contract.

3. Timing: Prime time TV ads cost more than regular ads. In addition, the ads that are broadcast during special events like concerts, awards, matches, etc. usually cost more than regular ads.

4. Brand Ambassador: Depending on the initial value of the person that the brand ambassador of your company may request the money to take action in your ad. Famous sports figures, movie stars and other celebrities make good ambassadors for Brad.

5. Creators Crew, Director and others to make a good TV ad, good director, good concept, good creator, and good models are required. The advertiser must bear the cost of all this.

So commercials are said to be the most expensive advertising.

News paper ads are comparatively cheaper. The ads in newspapers do not even need a director or cameraman, and can help you save lots of money. The factors that contribute to the costs of advertising news paper are:

1. Size: The newspapers usually sell their space based on per cm ². Depending on the size of your ad you may have to pay the requested amount.

2. Location: Another very important factor is the location where the job is posted. First page and last page ads cost more than the half-page ads because they are considered premium spaces.

3. Popularity: depending on the popularity of the newspaper and the number of subscribers of the journal may require the publication costs higher for ads. Also color ads cost more than ads in black and white ....

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